#Eco-friendly (technology) “innovation incorporates technological improvements that save energy, prevent pollution, or enable waste recycling and can include green product design and corporate environmental management. This type of innovation also contributes to business sustainability because it potentially has a positive effect on a firm's financial, social, and environmental outcomes” https://www.researchgate.net/publication/270480545_Green_Innovation_and_Financial_Performance_An_Institutional_Approach
